HawaiiUSA Federal Credit Union
As the largest federal credit union in the State, HawaiiUSA wanted to increase their marketing stature as well as create a TV campaign that built off of their positioning. We created this campaign that conveyed why “Life Matters,” which had customers from other financial institutions writing in to tell HawaiiUSA they “wished their bank did commercials like these.”
“Can We Live Here?” :30TV
Director:Eric Locko
“Hill Sliding” :30TV
Director:Eric Locko
“Pride of Ownership” :30TV
Director:Eric Locko
Pacific Islanders in Communication
Pacific Islanders in Communication wanted to increase the amount of Pacific Islanders who watch PBS programs . So we developed a national television campaign that featured Pacific Islanders explaining why they watch PBS. Check them out below.
“Mahealani” :30TV
Director:Jason Suapaia
“Laulia” :30TV
Director:Jason Suapaia
“Rob” :30TV
Director:Jason Suapaia
TAP Project – Hawaii
UNICEF wanted to save the lives of children who die daily because they don’t have access to safe drinking water. So we launched a statewide campaign where restaurants asked diners to donate $1 for the tap water they normally drink for free. In less than four months, we were able to provide 8400 children with 40 days of clean water. Not to mention, our donations helped the Tap Project collect nearly $1 million nationally.
