Client: Department of Transportation
The Limtiaco Company and the State of Hawaii Department of Transportation put out an RFP looking to produce a 30-second public service announcement (PSA). Their goal: to address how medicated driving is essentially the same as drunk driving. After submitting a proposal, 1013 was selected for our visual concept reinforcing their message to Hawaii residents. Even with a quick turnaround time, we created a PSA from concept through to a finished piece that would be shown on TV, in movie theaters, and online.