COMMERCIAL

Client: 808 Advertising, Tony Nissan

Ned Towle of 808 Advertising approached us with an existing jingle and a desire to film a local, 30-second commercial for Tony Nissan. Looking to showcase four Nissan vehicles against the beautiful backdrop of O‛ahu, Hawai‛i, Ned wanted to reach the young and the young at heart, expressing the excitement and difference you feel behind the wheel of a Nissan.

 


CONCEPT

Working together with the previously developed jingle, 1013 conceptualized two possible commercial directions for our client. We developed storyboards for each concept keeping the client’s audience in mind. Presenting both ideas, we began a conversation with our client to see which story would be realized and, once a direction was chosen, we pushed forward into pre-production.

 


 

PRE-PRODUCTION

Planning is the key to success in any project we produce. During pre-production on the Nissan spot, our team arranged shoot locations and crew, cast talent, and finalized the budget.

 


PRODUCTION

During production,1013 shot at locations from the H3 freeway down to Sherwood Forest on the windward side of O‘ahu. Using iconic locations as a backdrop, the Nissan vehicles shone in the Hawaiian sun and dazzled across the screen along with three beautiful models that helped bring the spot to life.

 

POST PRODUCTION

After a successful shoot, we got to the fun part – editing the commercial. Quick cuts and great vehicle footage drove home an attractive, energy-laden visual to complement Nissan’s jingle. And with a little effects work and color correction, we gave the piece its final polish.

 
 
 
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